Cannabis support industries are where many of South Africa’s entrepreneurs, investors and business owners are carving their own unique solutions to the puzzle of making money from Cannabis, without actually selling weed (which is still illegal). With Cannabis use becoming destigmatised amongst a large and varied demographic, more and more Cannabis support businesses are setting down their roots and beginning to blossom into the public perception of what could be the new norm.
Whilst there are distinctive challenges to be tackled when it comes to working with Cannabis brands and businesses, such as marketing using popular social tools (e.g. Facebook and Instagram); there are also many large scale opportunities, as well as niche spaces to fill.
What Are Cannabis Support Industries?
From lawyers to accountants; electricians to social media marketers – there are many businesses in the Cannabis space that provide support to Cannabis users and companies in South Africa.
The products and services these businesses provide are often needed to foster the actual growth and processing of Cannabis. Obvious examples such as grow shops spring to mind, directly related to the fact that many South African’s have jumped at the chance to legally grow their favourite plant in the privacy of their own home. From selling craft Cannabis specific soil, to luxury lighting for the perfect flower, grow shops are already sprouting up in your local neighborhoods, filled mostly with great advice, and horticultural tools & supplies.
As with any emerging industry, educating the customer goes with the territory. Businesses that establish trust and authority with their clients will stand out and succeed in what could become an easily saturated market. Cannabis companies want to be treated professionally, and should evaluate and present themselves as such too. This creates opportunities for support industries such as branding and marketing. Many Cannabis companies are SMEs and adopt an “I can do it all myself” approach, maybe out of necessity; but it pays to have professional help. The marketing world is rapidly changing and the digital realm can be overwhelming to handle or manage properly. When it comes to SMEs, as with most owner run businesses, Cannabis specific company owners are not exempt from having to decide where best to spend their capital vs their time – and where they decide to invest in this outsourcing could be swayed by having Cannabis friendly offerings.
There are also many opportunities for local Cannabis community connections, which can be monetised. Purely being a 420 friendly private hotel could bring in a new demographic of customers. Cannabis companies need logos and branding. Small scale home-growers need electricians sometimes when they’re too stoned to realise their timer isn’t working because the power had been off with load shedding and just needed to be reset 🤦♀️.
Here are some other examples of products and services that support the Cannabis industry: