University of Pretoria Webinar on Cannabis Entrepreneurship in South Africa

By |Published On: March 26th, 2021|
Cannabis Entrepreneurship in South Africa Webinar

Fields of Green for ALL, the University of Pretoria (Department of Anthropology and Archaeology) and the Cannabis Organisation UP (COUP) would like to invite you to attend a webinar on Cannabis entrepreneurship in South Africa.

Date: Thursday 8th April 2021

Time: 1.00pm to 2.30pm

Cannabis Entrepreneurship in South Africa

In as far as the Cannabis sector is concerned, South Africa is currently in an uneasy limbo situation. There is a historic and vibrant Cannabis sector that has continued to exist despite it being made illegal from a commercial perspective. Right now, however, the country is in a situation of contestation around what is and is not legal, and the uncertainty about the future. In this space there are entrepreneurs who are forging ahead, showing what is possible and perhaps pointing to what the sector could look like, if the right policy and regulatory environment is created.

This webinar will be addressed by panellists with rich practical experience, who are at the forefront of shaping this sector with their initiatives. The focus will be on:

  • Sharing various experiences of entrepreneurship in the legal Cannabis space;
  • The challenges and opportunities that exist;
  • What needs to be done to maximise the opportunities of the sector for the country.


Suresh Patel (Moderator)

Suresh Patel is Stakeholder Manager for Fields of Green for ALL, connecting with various stakeholders across the Cannabis industry. Suresh comes from an entrepreneurial background, having started several businesses. He believes real economic opportunities lie in creating laws and policies that allow as many entrepreneurs – especially from among the neediest in our society – to enter the space as possible.

Trenton Birch

Trenton Birch has spent the last 8 years pioneering creative media education in South Africa where he launched the first audio degree on the African continent. He recently co-founded Cheeba Africa, a Cannabis health and wellness company that launched Africa’s first Cannabis Academy, has a range of Cannabis health products and runs its own media channel called Craft Cannabis TV.   The Cheeba Cannabis Academy recently launched their Johannesburg campus and is providing much needed Cannabis education and training.

Sam Mzizi

Sam Mzizi is the proprietor of several publications including Seven Leaf a Cannabis culture magazine with a mandate to tell the African Cannabis stories. Born on the Savanna grasslands of Africa, Sam is passionate about all things Africa and believes in the plant life with a pronounced emphasis on the Cannabis plant. The love for cannabis has positioned him at the front of retelling the actual and factual stories of the Cannabis plant.

Robyn Cameron

Robyn Cameron has vast experience over the past decade on the digital realm of business, from website and digital UX (User Experience) design and development, to SEO (Search Engine Optimization) and content marketing. She joined Fields of Green for ALL in 2015 as a consultant and has since become a Director and an integral part of the team. Her digital services fall within the Cannabis support industry, and she has built up a client base of businesses in Cannabis, as well as others from different industries.

Sibusiso Xaba

Sibusiso Xaba, previously worked as part of the Institutional Sales Group at Investec in London covering African and European investors.  Sibs is now the co-founder and CEO of ACA Group, a newly established investments and advisory business focused on the Africa Cannabis market. The company looks to work with top Cannabis entrepreneurs across a wide range of businesses and assists them in creating, calibrating and executing their financial, strategic and operational plans.

Jordyn Murcia

Jordyn is the founder and CEO of Green Smoke Room (GSR), which is a South African Cannabis seed bank providing genetics to the industry on both a commercial and home grower scale. He is also the founder of Green Grow Room, which supplies equipment and materials needed to grow Cannabis. Jordyn has supported Cannabis legalisation efforts by being one of the first company supporters of Fields of Green for ALL, as well as lobbying with other stakeholders.

Thank you to our FGA Affiliates who help to make our ongoing content creation possible!

Thank you to our FGA Affiliates who help to make our ongoing content creation possible!


About the Author: Suresh Patel

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One Comment

  1. Muziwenkosi Mhlophe April 7, 2021 at 4:58 pm - Reply

    You may please give me an invite link to the meeting because I would like to attend.

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